Is Tazo Owned by Starbucks? Unraveling the Tea Tale [2024] 🍵

Video: Starbucks Moves Tazo Tea Out of Its Shops – TOI.

Have you ever wondered about the captivating relationship between Tazo and Starbucks? In this blog post, we delve into the intriguing journey of Tazo’s ownership, from its roots with Starbucks to its current chapter with Unilever. Join us as we sip through the flavors, history, and business moves that have shaped the tea landscape. Let’s uncover the secrets behind the tea leaves and explore the tea saga that has left tea enthusiasts buzzing with curiosity.

Quick Answer

  • Tazo was initially owned by Starbucks before being acquired by Unilever in 2017.
  • Starbucks sold Tazo to Unilever for $384 million, marking a significant ownership transition.
  • Tazo’s unique blends and marketing style have set it apart in the tea market.

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Table of Contents

Quick Tips and Facts

Before we dive into the intriguing world of Tazo and Starbucks, let’s start with some quick tips and facts to get your tea-loving brain buzzing:

  • Tazo’s Origin: Founded in 1994 by Steven Smith in Portland, Oregon.
  • Starbucks Connection: Acquired by Starbucks in 1999 for $8.1 million.
  • Ownership Change: Starbucks sold Tazo to Unilever in 2017 for a whopping $384 million.
  • Marketing Style: Tazo adopts a unique “New Age” marketing approach, incorporating phrases like “blessed by a certified tea shaman.”
  • Logo Evolution: The company’s logo has undergone several transformations, with the latest update in 2013.

Now that we’ve set the stage, let’s unravel the fascinating relationship between Tazo and Starbucks.

Background: Is Tazo owned by Starbucks?

Ah, the age-old question that has tea enthusiasts pondering. Is Tazo owned by Starbucks? The answer is a bit of a tea-infused rollercoaster. Initially birthed by Steven Smith in 1994, Tazo found its way into Starbucks’ embrace in 1999, becoming part of the Starbucks family. However, in 2017, a new chapter unfolded as Starbucks bid adieu to Tazo, passing the tea torch to Unilever for a hefty sum of $384 million. So, while Tazo once danced in Starbucks’ teacup, it now swirls in Unilever’s kettle.

Exploring the Relationship

Let’s take a sip of history and explore the intricate relationship between Tazo and Starbucks. From the initial acquisition to the eventual parting of ways, the journey of these two tea titans is a tale of evolution, innovation, and strategic business moves. How did Starbucks’ ownership impact Tazo’s growth and identity? Delve into the tea leaves with us as we uncover the nuances of this flavorful partnership.

Tazo’s Journey

Embark on a sensory adventure as we trace Tazo’s journey from its humble beginnings to its current global presence. Explore the diverse range of teas and herbal blends that have captivated taste buds worldwide. What sets Tazo apart from other tea brands? Uncover the secrets behind Tazo’s success and the flavors that have made it a household name in the tea realm.

Starbucks and Tazo: A Match Made in Tea Heaven?

The marriage of Starbucks and Tazo was a match brewed in tea heaven. Discover how this union shaped the tea landscape and influenced consumer preferences. Did Starbucks’ ownership enhance Tazo’s market reach and popularity? Pour yourself a cup of curiosity as we unravel the synergies and strategies that defined this dynamic duo’s journey together.

Tazo vs. Other Tea Brands

In a world steeped in tea options, how does Tazo stack up against its competitors? Let’s steep a comparison brew and explore the nuances that set Tazo apart from other tea brands. What are the key strengths and weaknesses of Tazo compared to its rivals? Sip, savor, and discover the flavors that make Tazo a standout player in the tea market.


As we reach the bottom of our tea cup, it’s time to reflect on the rich flavors and aromas we’ve explored together. From Tazo’s origins to its ownership transitions, we’ve journeyed through a tapestry of tea tales. What’s our final verdict on the Tazo-Starbucks-Unilever saga? Stay tuned for our recommendations and parting thoughts on this captivating tea saga.

Ready to dive deeper into the world of tea? Explore more tea brand spotlights and guides on Tea Brands™ for a flavorful journey through the leaves and brews of the tea universe.


Got burning questions about Tazo, Starbucks, or the tea industry? Pour your queries into our teapot, and we’ll steep up some answers for you. Stay tuned for our FAQ section where we address common curiosities and tea-related ponderings.

For more in-depth insights and tea-centric knowledge, check out our reference links for a deeper dive into the world of Tazo, Starbucks, and the art of tea brewing. Explore the roots of your favorite teas and unravel the mysteries hidden within each tea leaf.


As we sip our final drops of wisdom from the tea cup of knowledge, let’s reflect on the tantalizing journey we’ve embarked on through the realms of Tazo and Starbucks. From the inception of Tazo by Steven Smith to its flavorful dance with Starbucks and eventual transition to Unilever, the tea saga has been nothing short of captivating. While the ownership baton has passed hands, the essence of Tazo’s unique blends and innovative spirit continues to enchant tea enthusiasts worldwide.

In the world of tea, where flavors bloom and stories steep, Tazo stands as a testament to the artistry and craftsmanship that elevate a simple cup of tea into a sensory experience. Whether you’re a seasoned tea connoisseur or a curious newcomer to the tea scene, Tazo’s diverse range of teas and herbal blends offers a journey of discovery and delight with every sip.

So, as you brew your next cup of Tazo tea, remember the rich tapestry of flavors, history, and passion that infuse each leaf. Let your taste buds dance to the symphony of aromas and let your spirit soar on the wings of tea leaves. Cheers to the magic of tea and the endless possibilities that await in every cup.


Who is Tazo tea owned by?

Tazo tea was previously owned by Starbucks before being acquired by Unilever in 2017.

Did Starbucks sell Tazo to Unilever?

Yes, Starbucks sold Tazo to Unilever in 2017 for $384 million.

Does Starbucks use Tazo and Teavana?

While Starbucks previously used Tazo teas, they later transitioned to promoting their Teavana brand in their stores.

What tea is owned by Starbucks?

Starbucks currently promotes its Teavana brand of teas in its stores.

For further exploration and verification, dive into these reputable sources:

Delve deeper into the tea tales of Tazo and Starbucks by visiting the Wikipedia page on Tazo for a comprehensive look at the tea company’s journey.

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